Digital Marketing
I turn attention into impact.
STRATEGY, ANALYTICS & OPTIMIZATIONI turn visibility into meaningful growth.
I combine strategy, experimentation, and performance data to find opportunities, optimize what’s working, and help brands grow with intention.
- community members
- 10 → 40+
- Instagram follower growth
- +263%
- views in 30 days
- 405K+
- of views from non-followers
- 97%
OCGrace Collegiate & Young Adults
- ROLE
- Marketing & Community Lead
- TIMELINE
- October 2022 – Present
- DISCIPLINE
- Digital Marketing
How do you market a community without making it feel like marketing?
In 2022, OCGrace's young-adult ministry had a small core group and limited digital visibility. But the bigger challenge wasn't simply awareness. For a young adult discovering a church community for the first time, there are a lot of questions behind the click:
- Will I know anyone?
- Is this actually for people my age?
- What happens when I show up?
- Will I belong here?
Show the community, not just the calendar.
Create short-form and shareable content capable of reaching young adults who had never interacted with OCGrace before.
Use photos, Reels, recaps, candid moments, and community-focused storytelling to help someone understand the experience before attending.
Build recognizable programming with recurring experiences such as The Ark, Genesis, Prayerhood, small groups, worship nights, social events, and service opportunities.
Social performance was never the final KPI. The real question was: Are people showing up?
From announcements to storytelling.
This allowed the account to serve two audiences simultaneously: the people already in the community and the people who hadn't found us yet.
A small account reaching well beyond its follower count.
- From approximately 160 followers in October 2022, the account grew to 581 followers by September 2026: +263% follower growth.
- But follower count tells only part of the story.
- With only 581 followers, the account generated more than 405K views in one month, showing that the content was reaching far beyond the ministry's existing social audience.
30 days: August 31 – September 29, 2026
- 405,170 views
- 295,807 viewers
- 53,454 interactions
- 97% of views from non-followers
The metric that mattered most happened offline.
Social media became the front door.
Social media wasn't the only reason that happened; community growth is the result of leadership, programming, relationships, word of mouth, and the people who continue showing up. But digital marketing became an important part of the discovery journey.
- A Reel creates awareness.
- The profile shows what the community feels like.
- An event gives someone a reason to come.
- A conversation gives them a reason to stay.
- Eventually, a follower can become part of the community.
Social strategy · audience growth · campaign planning · content direction
Reels · graphics · captions · event promotion · storytelling
Visual direction · program positioning · messaging · digital identity
Event concepts · promotion · programming · community experiences
Young-adult leadership · engagement · retention · relationship building
Growing from roughly 160 to 581 Instagram followers matters. Reaching 405,000 people in a month matters. Growing from around 10 community members to more than 40 matters even more. Turn discovery into connection, and connection into community.
All Nations Fundraising
Bringing communities together through food and culture to raise funds for humanitarian causes around the world.
MY ROLE · Co-Founder · Marketing & Event Operations Lead
