SEO & AI visibility
I make your brand found.
SEO, AI SEARCH & CONTENTI make brands easier to find.
I use SEO, AI search, content strategy, and data to understand what people are looking for, and help the right people discover your brand.
- in Beverly Hills for "custom home builders" (up from position 100)
- #1
- most-cited website in ChatGPT answers about LA luxury home builders
- #1
- organic search traffic since October 2022
- 2x
- of the client's 2024 leads came from Google search
- 48%
C&C Partners: SEO & AI visibility case study
- CLIENT
- C&C Partners, a luxury design-build firm in Los Angeles (est. 1987)
- ENGAGEMENT
- SEO, October 2022 to present
- ROLE
- SEO Specialist, IDG Advertising
Visible only for its own name.
When IDG took over in October 2022, C&C's search visibility was limited to its own name and a few niche terms:
- 9 of 15 tracked keywords didn't rank at all.
- "Custom home builders," the most valuable term in the category, sat at position 100. "Custom homes" didn't rank.
- The site got about 109 organic visitors a month.
- There was no clear way to tell which channels brought in leads.
Four moves.
Strong SEO made the site a source AI tools trust and cite.
We built pages for the Westside and South Bay areas where C&C's clients live. The Beverly Hills (Trousdale Estates) page launched in September 2023 and was revised in April 2025.
Owning the "design build" searches in C&C's home market of Redondo Beach and the nearby South Bay cities.
Referring domains grew 70% in 2025 compared with 2024.
We set up GA4 form-submission tracking so organic performance could be tied to leads.
Rankings (September 2026)
All four Beverly Hills keywords were on page 3 or not ranking in April 2026. By May they were on page 1, and they've stayed there since.
Traffic and engagement (GA4)
- Organic traffic about 2x the October 2022 level.
- Bounce rate held at about 36%, so the extra traffic didn't come at the cost of quality.
- Organic made up 24% of users but 31% of form submissions.
- Organic visitors filled out forms 6x as often as paid visitors.
Business impact (client-reported, 2024)
- 50 vetted leads, 24 from Google (48%).
- 18% of leads became jobs.
"Overall 48% of our leads come from the work you guys have helped us with."
Cited by ChatGPT more than any other source.
SEO work that ranks on Google also gets picked up by AI tools. In ChatGPT answers about Los Angeles luxury home builders, the client's site is the most-cited source.
- Mentioned in 80% of tracked ChatGPT answers, with a link to the site in 80%.
- #1 recommendation when users ask ChatGPT for "a full service design build firm for my custom home."
- Cited more often than Houzz and Angi, despite their far higher domain authority (94 and 90, against the client's 37).
The pages that rank on Google are the same pages ChatGPT cites. A specialist site beat Houzz and Angi in AI answers.
Ranking first in Beverly Hills, where the client's clients live, mattered more than chasing broad national terms.
Total ranking keywords dropped, but the losses were in positions 21 to 100, which bring in almost no traffic. Keywords in the top 20 grew.
The Beverly Hills page took time and a revision to reach #1. It wasn't a quick win.
TotalRank
IDG Advertising's platform for managing a portfolio of client accounts. It brings leads, paid media, SEO, AI visibility, social and site health data into one place.
MY ROLE · Developer
